REF: SOCIAL-MEDIA-MANAGEMENT-AGREEMENT SOCIAL MEDIA MANAGEMENT AGREEMENT
THIS SOCIAL MEDIA MANAGEMENT AGREEMENT (the "Agreement") is entered into on this [Agreement Date] (the "Effective Date"), by and between:
THE SOCIAL MEDIA MANAGER:
[Social Media Manager Name], carrying on freelance professional practice under the name [Agency / Professional Trade Name] (hereinafter referred to as the "Manager", which expression shall, unless repugnant to the context, include their legal heirs, executors, and permitted assigns) of the FIRST PART;
AND
THE CLIENT:
[Client / Business Name], operating the brand and enterprise [Brand / Trademark Name] (hereinafter referred to as the "Client", which expression shall, unless repugnant to the context, include its successors, legal representatives, and permitted assigns) of the SECOND PART.
WHEREAS:
A. The Manager specializes in social media strategy, visual storytelling, content scheduling, audience engagement, and performance reporting.
B. The Client desires to retain the Manager to handle and elevate social media presence for [Brand / Trademark Name], and the Manager agrees to perform such services on the terms established herein.
NOW, THEREFORE, the Parties agree as follows:
1. COVERED PLATFORMS AND SERVICES
1.1 The Manager shall administer and manage social media accounts for [Brand / Trademark Name] on the following platforms:
[Covered Social Media Channels]
1.2 The Manager shall deliver the agreed publishing volume: [Publishing Frequency and Volume].
1.3 Creative formats and deliverables shall encompass:
[Content Formats & Deliverables]
1.4 The Manager shall strictly observe the Client's visual identity, tone of voice, and brand restrictions:
[Brand Guidelines & Asset Rules]
2. EDITORIAL CALENDAR AND APPROVAL WORKFLOW
2.1 The editorial and visual content workflow shall adhere to the following protocol:
[Content Approval Workflow]
2.2 The Client retains ultimate authority over published public statements. If the Client fails to approve or reject submitted assets within the stipulated review window, scheduled publishing may be postponed without penalty to the Manager.
2.3 Crisis communication, urgent real-time announcements, or unplanned event coverage outside the regular calendar shall require mutual coordination and may be subject to additional rush fees.
3. ADVERTISING BUDGET AND CAMPAIGN OVERSIGHT
3.1 Paid advertisement strategy and budget oversight shall be governed as follows:
[Paid Ad Budget Supervision Policy]
3.2 All media spend, ad network invoices, and promotional billing from platforms (Meta, LinkedIn, Google) shall be charged directly to the Client's corporate credit card or pre-funded ad account. The Manager does not disburse media ad spend from their professional retainer.
4. REPORTING AND ANALYTICS
4.1 The Manager shall measure organic reach, profile visits, follower growth, engagement rates, and click-through metrics.
4.2 Performance insights shall be delivered according to the following cadence: Monthly analytics and performance review.
5. COMMERCIAL CONSIDERATION AND RETAINER
5.1 The Client shall pay to the Manager a monthly retainer fee of INR [Monthly Management Retainer (INR)] (Indian Rupees).
5.2 The retainer fee shall be billed on the 1st of each calendar month and remitted within five (5) business days via electronic bank transfer or UPI.
5.3 Any applicable Tax Deducted at Source (TDS) under Section 194J of the Income Tax Act 1961 shall be deducted by the Client, subject to furnishing formal Form 16A certificates.
6. TERM AND TERMINATION
6.1 This Agreement shall commence on the Effective Date and continue for: [Contract Duration & Minimum Term].
6.2 Either Party may terminate this Agreement by providing thirty (30) days written notice to the other Party following the expiry of the initial commitment term.
6.3 Upon termination, the Manager shall hand over all scheduled content drafts, graphical templates, and revoke active administrative sessions on Client accounts.
7. ACCOUNT SECURITY AND CONFIDENTIALITY
7.1 Account credentials and administrative privileges shall be managed through official platform tools (e.g. Meta Business Suite, LinkedIn Page Roles) without sharing personal master passwords wherever feasible.
7.2 Both Parties agree to maintain two-factor authentication (2FA) and observe cybersecurity standards under Section 43A of the Information Technology Act 2000.
8. INTELLECTUAL PROPERTY RIGHTS
8.1 Subject to full payment of the monthly retainer, all original graphics, video edits, and copywriting crafted for the Client shall become the intellectual property of the Client pursuant to Section 19 of the Copyright Act 1957.
8.2 Stock photography, audio licenses, and font files remain subject to third-party commercial end-user licensing terms.
8.3 The Manager retains the non-exclusive right to showcase published creatives in their professional portfolio and marketing case studies.
9. INDEPENDENT CONTRACTOR STATUS
The Manager acts exclusively as an independent contractor under the Indian Contract Act 1872. Nothing herein establishes an employment relationship, joint venture, or agency.
10. LIMITATION OF LIABILITY
The Manager is not liable for platform-wide server outages, algorithmic shifts, sudden shadowbans imposed by platforms beyond reasonable control, or comments posted by public third parties. The Manager's total aggregate liability for any claim shall not exceed one month of retainer fees.
11. GOVERNING LAW AND JURISDICTION
This Agreement shall be governed by the laws of India. Any dispute arising out of this Agreement shall be settled by mutual conciliation, failing which it shall be referred to arbitration under the Arbitration and Conciliation Act 1996 in India.
IN WITNESS WHEREOF, the Parties hereto have signed this Social Media Management Agreement on the date first written above.
SOCIAL MEDIA MANAGER:
Signature: ___________________________
Name: [Social Media Manager Name]
Agency: [Agency / Professional Trade Name]
Date: [Agreement Date]
CLIENT:
Signature: ___________________________
Name: [Client / Business Name]
Brand: [Brand / Trademark Name]
Date: [Agreement Date]
SCHEDULE OF TERMS, COVENANTS & CONDITIONS(6 ACTIVE CLAUSES)
1. TENURE & TERM OF LEASE: The term of this lease/tenancy shall be for a fixed duration of {{duration_months}} months commencing on {{commencement_date}} and terminating on {{expiry_date}} unless renewed by mutual consent.
2. MONTHLY RENT & DUE DATE: The Second Party covenants to remit a monthly rent of Rs. {{monthly_rent}} payable in advance on or before the {{rent_due_day}} day of each calendar month.
3. REFUNDABLE SECURITY DEPOSIT: The Second Party has deposited an interest-free refundable security sum of Rs. {{security_deposit}} with the First Party, returnable within 7 banking days of vacant handover.
4. PERMITTED USE OF PREMISES: The demised premises shall be utilized exclusively for lawful residential dwelling purposes and shall not be converted into commercial or industrial use.
5. STATUTORY ARBITRATION (ACT 1996): Any dispute arising hereunder shall be referred to a sole arbitrator appointed mutually under the Arbitration and Conciliation Act, 1996, with seat of arbitration in the execution city.
6. SUB-LEASE & ASSIGNMENT PROHIBITION: The Second Party is strictly prohibited from sub-letting, parting with possession, or assigning any portion of the premises to third parties without prior written consent.
ATTESTATION BY INDEPENDENT WITNESSES (AS PER APPLICABLE LAW)
First Witness
Signature:
Full Name:
Parent / Spouse:
Address:
Govt ID / Aadhaar:
Second Witness
Signature:
Full Name:
Parent / Spouse:
Address:
Govt ID / Aadhaar:
