REF: SEO-SERVICES-AGREEMENT SEO SERVICES AGREEMENT
THIS SEO SERVICES AGREEMENT (the "Agreement") is executed on this [Agreement Date] (the "Effective Date"), by and between:
THE SEO SERVICE PROVIDER:
[SEO Specialist / Consultant Name], operating as an independent consultant / agency under the banner [Provider Agency / Trade Name] (hereinafter referred to as the "SEO Provider", which expression shall, unless repugnant to the context, include their successors, legal heirs, and permitted assigns) of the FIRST PART;
AND
THE CLIENT:
[Client / Business Name], having its commercial operations / registered office in India (hereinafter referred to as the "Client", which expression shall, unless repugnant to the context, include its authorized representatives, successors, and permitted assigns) of the SECOND PART.
WHEREAS:
A. The SEO Provider specializes in digital marketing, organic search optimization, search engine algorithm compliance, and technical web visibility.
B. The Client owns and operates the website located at [Client Website URL] and desires to engage the SEO Provider to improve its search engine discoverability and organic web traffic.
NOW, THEREFORE, the Parties agree as follows:
1. SCOPE OF SERVICES
1.1 The SEO Provider shall provide organic search engine optimization services for the Client's website: [Client Website URL].
1.2 The agreed scope of professional services encompasses: Full.
1.3 The SEO Provider shall focus campaigns on the following agreed target keyword clusters and user intent topics:
[Target Keyword Clusters]
1.4 The SEO Provider shall adhere to the following professional methodology: Strictly White-Hat SEO conforming to Google Search Essentials. The Provider shall not engage in unauthorized black-hat manipulation, automated comment spamming, cloaking, or link networks that violate search engine webmaster guidelines.
2. PERFORMANCE METRICS AND REPORTING
2.1 Progress and performance shall be benchmarked against the following key performance indicators:
[Key Performance Indicators (KPIs)]
2.2 The SEO Provider shall submit formal audit and ranking performance reports to the Client on a Monthly basis.
2.3 The Client shall grant the SEO Provider necessary access to Google Search Console, Google Analytics, Google Business Profile, and content management systems (CMS) necessary to carry out technical and editorial recommendations.
3. FINANCIAL CONSIDERATION AND RETAINER
3.1 The Client shall pay to the SEO Provider a monthly recurring retainer fee of INR [Monthly Retainer Fee (INR)] (Indian Rupees).
3.2 The retainer shall be payable in advance on or before the 5th day of each billing month upon submission of a formal electronic invoice.
3.3 Applicable Tax Deducted at Source (TDS) under Section 194J of the Income Tax Act 1961 may be deducted by the Client, with statutory TDS certificates furnished to the Provider promptly.
4. TERM, DURATION, AND RENEWAL
4.1 This Agreement shall remain in full force and effect for an initial duration of: [Initial Contract Term & Duration].
4.2 Because organic search engine optimization requires cumulative algorithmic maturation, the Parties agree to an initial minimum commitment period of three (3) months before unilateral termination, except for uncured material breach.
4.3 After the initial term, this Agreement shall automatically renew on a month-to-month basis unless either Party gives thirty (30) days prior written notice of termination.
5. ALGORITHMIC DISCLAIMER AND NO GUARANTEE OF RANKINGS
5.1 The Parties expressly acknowledge and agree to the following ranking disclaimer:
[Search Ranking Guarantee Disclaimer]
5.2 The Client understands that search engines (including Google, Microsoft Bing, and Yahoo) operate proprietary, frequently updating algorithms outside the control of any third party. The SEO Provider provides strategic professional advisory and execution, but cannot guarantee top placement, specific traffic volumes, or immediate revenue gains.
6. CONFIDENTIALITY AND ACCESS GOVERNANCE
6.1 All strategic keyword analyses, customer metrics, conversion funnels, and login credentials shared under this Agreement constitute confidential information under the Information Technology Act 2000.
6.2 The SEO Provider shall treat all business data with strict confidentiality and shall not disclose or monetize Client proprietary metrics to competitor businesses.
7. INTELLECTUAL PROPERTY RIGHTS
All custom-written articles, blog posts, metadata tags, and graphic creatives produced by the SEO Provider specifically for the Client under this Agreement shall become the property of the Client upon receipt of payment for the corresponding billing cycle.
8. INDEPENDENT CONTRACTOR RELATIONSHIP
The SEO Provider is an independent contractor and not an employee, agent, or legal partner of the Client. The Provider retains sole discretion in determining the manner, timing, and tools used to perform the services.
9. LIMITATION OF LIABILITY
Neither Party shall be liable for indirect, punitive, or consequential losses. The SEO Provider shall not be liable for ranking drops resulting from search engine core algorithm overhauls, manual penalties induced by Client's past third-party backlinks, or server outages. The total liability of the SEO Provider under any cause of action shall be strictly limited to the monthly retainer received in the month the claim arose.
10. GOVERNING LAW AND DISPUTE RESOLUTION
This Agreement is governed by the laws of India, including the Indian Contract Act 1872. Any disputes arising hereunder shall be resolved through good faith negotiation failing which the matter shall be referred to arbitration before a sole arbitrator in India under the Arbitration and Conciliation Act 1996.
IN WITNESS WHEREOF, the Parties have executed this SEO Services Agreement as of the date first above written.
SEO PROVIDER:
Signature: ___________________________
Name: [SEO Specialist / Consultant Name]
Agency: [Provider Agency / Trade Name]
Date: [Agreement Date]
CLIENT:
Signature: ___________________________
Name: [Client / Business Name]
Website: [Client Website URL]
Date: [Agreement Date]
SCHEDULE OF TERMS, COVENANTS & CONDITIONS(6 ACTIVE CLAUSES)
1. TENURE & TERM OF LEASE: The term of this lease/tenancy shall be for a fixed duration of {{duration_months}} months commencing on {{commencement_date}} and terminating on {{expiry_date}} unless renewed by mutual consent.
2. MONTHLY RENT & DUE DATE: The Second Party covenants to remit a monthly rent of Rs. {{monthly_rent}} payable in advance on or before the {{rent_due_day}} day of each calendar month.
3. REFUNDABLE SECURITY DEPOSIT: The Second Party has deposited an interest-free refundable security sum of Rs. {{security_deposit}} with the First Party, returnable within 7 banking days of vacant handover.
4. PERMITTED USE OF PREMISES: The demised premises shall be utilized exclusively for lawful residential dwelling purposes and shall not be converted into commercial or industrial use.
5. STATUTORY ARBITRATION (ACT 1996): Any dispute arising hereunder shall be referred to a sole arbitrator appointed mutually under the Arbitration and Conciliation Act, 1996, with seat of arbitration in the execution city.
6. SUB-LEASE & ASSIGNMENT PROHIBITION: The Second Party is strictly prohibited from sub-letting, parting with possession, or assigning any portion of the premises to third parties without prior written consent.
ATTESTATION BY INDEPENDENT WITNESSES (AS PER APPLICABLE LAW)
First Witness
Signature:
Full Name:
Parent / Spouse:
Address:
Govt ID / Aadhaar:
Second Witness
Signature:
Full Name:
Parent / Spouse:
Address:
Govt ID / Aadhaar:
